When a candidate meets a voter, sometimes the voter wants to discuss one particular issue. It can be an issue that does not pertain to the office the candidate is seeking. This type of voter decides how they will voter on the candidate’s ideas and beliefs on that one issue. This is a ballot moving issue.
There are a few ballot moving issues and they can include:
- Gun Control
- Equal Rights
- Gay Marriage
- Universal Healthcare
While campaigning for a seat on the local school board, a candidate may not expect a question on universal healthcare. It may happen and it has happened. While it may not make sense, the issue that the voter focuses on is the most important to them and will impact their vote. Many times, these voters are extremely well versed on the issue from their point of view. They will want to go into a lengthy debate and demonstrate their knowledge. People will even vote against their self interests in order to support a candidate who shares the views on that one key issue.
Don’t get drawn into a long drawn out debate on the issue. This will take time away from meeting and connecting with other voters. If your views on the issue don’t align with that voter, you won’t get their vote. Be gracious and say, “Sorry we disagree but I will be effective representing you and you can always call me.”