One size does not fit all, one idea does not fix everything.
Simple concepts that are being ignored in today’s political landscape. Politicians are looking for the one issue that will appeal to all voters. They are accepting the premise that only one issue that may not even being focused on the community may dictate election results. People think their elected officials have the answer to everything. No one is infallible.
Each community has different challenges. What may appeal to voters in one district will not in another, many times even across a town. Candidates should speak to issues that impact their community. While it may seem by reading social media and talking to people that everyone is discussing issues beyond a candidate’s control, a candidate who focuses on their district will make the biggest difference.
Additionally, it is easy to get caught up in theoretical conversations that have the ability to alienate people. When running for an office like City Council, a discussion about the federal deficit is not fruitful and can be off putting. Discussing crumbling curbstones in a neighborhood is showing awareness and concern. Voters want someone who is engaged with the area not someone who just sits and reads about large scale issues unrelated to the office they seek.
Be present in your community if you want to run for office. Notice things, speak on local issues. you may need to point out issue to the community but that will show people that you want to advocate for them. Local politics involves local issues, voters will appreciate your concern and connection to the community.